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Sohnen-Moe Associates, Inc :: Free Massage Therapist Resources

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Massage Therapist Resources

Manage Your Practice with Confidence

Managing your massage therapy practice takes a lot of tools, and we are here to help! We offer diverse resources for therapists—including eBooks, a SOAP Notes template, a downloadable client intake form, and self-care exercises.

Enjoy downloading or sharing these free online resources.

Business Plan Toolkit for Independent Massage Therapists

A business plan is an essential road map for your massage therapy practice's success. Planning, writing, and finalizing your business plan can feel like an enormous task. To lighten the load a little, we teamed up with Cherie Sohnen-Moe to bring you the Business Plan Toolkit for Independent Massage Therapists.

This 70-page download is a complete sample business plan from a hypothetical massage therapy practice, and includes:

  • Owner's statement, overview, summary, business description, marketing, risk assessment, financial analysis, operation, and appendix
  • Lists of purpose, priorities and goals (long term & short term)
  • Marketing goals and target client profiles
  • Checklists to help you stay on target with your plan

Use this sample plan to create your own fully developed business plan, without missing a thing.

Download the Sample Business Plan by clicking on the right.

Branding Your Practice: A Guide for Massage Therapists

Branding is one of the toughest things for all businesses, including massage therapists, to nail down. Even well-established businesses sometimes struggle in this area, continually changing their colors, taglines, fonts, messaging and even their name. But better branding means more business, and that's what we all want.

In this guide, instructor and massage therapist Allissa Haines takes you through the basics of branding and beyond:

  • Branding basics
  • Choosing a logo & color scheme
  • Identifying your ideal client
  • Creating messaging based on buyer persona
  • Coordinating online and offline
  • Establishing a strong brand online
  • Personal branding when establishing your own

Download the free guide by clicking “Get Guide” on the right.

The Massage Therapist's Guide to All Things Google

Cloud-based technologies like Google can sometimes seem scary and intimidating, until you learn more about it. Learn how Google is an important tool for marketing success, as well as a one-stop shop for getting stuff done on the internet.

  • Two case studies from massage therapists who use Google products
  • Deep dives on Google Apps for Business, Hangouts, and Places
  • How to use Analytics to learn more about your visitors and leads
  • Tying it all together with SEO

Start taking advantage of Google's many useful services, tools and apps. Click on the right to download the guide.

Invoice and Receipt Template for Massage Therapists

Make a good impression and keep organized with this customizable invoice template. Insert your logo at the top of the Word document to brand it as your own. We've made this form with the same consistent look and feel of our other forms (like the Intake Form and SOAP Notes) to help you stay looking sharp. The form should have everything you need to create a receipt or invoice for your clients, but you can add to it, as well.

Download the Invoice and Receipt Template for Massage Therapists by clicking "Get Template" on the right.

“Should I Get a Massage Today?” Poster

Should I get a massage today? That is the question. There are many ways to answer it, depending on time, money, how you feel or health considerations. To get massage clients thinking about when to book a massage treatment, we created a fun and informative flow chart designed to point them in the right direction.

You can download it here and print it for your office, or if you want a full-sized poster, we've created a super easy way to get it mailed to you right away.

Just click on the right to download it.

Medical Release Form and Insurance Pre-Approval Form for Massage Therapists

Insurance billing is a hot-button topic for many massage therapists. That's why we partnered with Cherie Sohnen-Moe to offer you two insurance resources. Cherie Sohnen-Moe has collaborated with us to create accurate and professional reproducible forms for you to use in your practice.

In the download you will get:

  • A one-page Medical Release Form for your clients to authorize release of medical records and information to you.
  • A two-page Insurance Pre-Approval Form for you or your clients to send to their insurance provider

We hope you find these resources to be useful in your practice.

Click on the right to download the forms today.

To BILL or not to BILL? A free beginners guide to insurance billing for massage therapists!

At some time or another during your career as a massage therapist, you will most likely have a regular client who gets in a car accident or injured at work, and will ask if you can bill their insurance to pay for their ongoing massage sessions. Will you be able to say yes, or risk losing their business if you say no?

What you'll get in this beginner's guide:

  • Basic benefits and challenges of billing
  • Overview of insurance billing steps and processes
  • How to figure out if billing is for you
  • A "Getting Started" checklist

Are you ready? Let?s get started. Download the free guide by clicking on the right

Self Care Exercises for Massage Therapists

Massage therapists spend most of their days performing massage or sitting at a computer. It's easy to let a whole day or week go by without stretching and giving ourselves the care we need. We want to make sure all of you are treating yourselves right, that's why we've partnered with Melissa Finley, co-creator of Anatomy in Motion, to bring you this informative, simple guide of self care exercises.

In this beautifully illustrated guide you'll get:

  • Detailed stretching exercises that alleviate common pain areas for massage therapists
  • Pro-tips for incorporating self-care into your daily routine
  • Each section includes why you need the stretch, details about what the stretch is and how it helps

We know you're going to LOVE this free guide and be inspired to use these self-care routines. Massamio wishes you the best in health and wellness!

Social Media Worksheets

Spending just a few minutes a week planning your social media marketing activities can save you tons of time and headaches in the long run! That's why we've put together a tool that takes the hassle out of social media.

Our free social media worksheets are designed to help you define your target market, organize your weekly blog topics and schedule social media posts.

Included in this package are:

  • Client persona worksheet
  • Editorial calendar worksheet
  • Blogging worksheet
  • Load it onto your tablet for easy reference

Get organized and strategic with your social media marketing by downloading the free package of worksheets!

SOAP Notes Template for Massage Therapists

SOAP (Subjective, Objective, Assessment and Plan) Charting is the process of creating specific chart notes on your clients/patients. It's required if you are billing insurance for your massage sessions and also helps you track progress.

Massamio partner, Diana L. Thompson, has provided a SOAP Notes Template for you to use in your massage practice.

Diana's biggest contribution to the profession of massage therapy has been her lifelong work researching, developing, and educating in the domain of massage therapy documentation, charting, and SOAP Notes.

Diana is both the author of the standard textbook and reference Hands Heal: Communication, Documentation, and Insurance Billing for Manual Therapists and a leading expert on massage therapy health record documentation and communication, including SOAP notes for massage therapists.

A Massage Therapist's Guide to Essential Oils

Even trained massage therapists can feel overwhelmed when it comes to finding the right essential oils and aromatherapy products.

That's why we collaborated with aromatherapy expert and businesswoman Sonia Rodriguez to bring you “A Massage Therapist's Guide to Essential Oils.”

This free guide takes a deep dive into the history and applications of essential oils and shows you how to use them to improve your massage therapy practice.

After reading this guide, you know:

  • Myths about essential oils (and the facts to debunk them!)
  • 7 Recipes you can use for your massage therapy practice and at home
  • Best practices for aromatherapy
  • How to shop for the best essential oils and aromatherapy product

Feel 100% confident about purchasing and using essential oils and aromatherapy products.

The Independent Massage Therapist Client Intake Form

You only get one chance to make a first impression, right? Most people form an opinion of you and your massage therapy practice within seconds of interacting with you.

Help set the right tone with a professionally designed intake form for your clients, compliments of Massamio!

The printable PDF has all of the information you need, in a short and simple one-page layout that helps your clients feel comfortable.

The Massage Therapist's Ultimate Guide to Social Media

You’re a massage therapist who wants to build a thriving practice. You might or might not be tech savvy. You might or might not have experience with social media.

You might already have a pretty successful practice that you?d like to take to the next level, or you might have a business that?s failing to thrive, or you might be brand new and wondering how you?ll ever compete.

Wherever you are in your social media efforts, we're here to help. This eBook covers everything you need to know to be great.

  • Discovering the type of social media that's the best fit for you and your practice
  • Guidelines on how to get started, creative ideas and action plans for various forms of social media platforms
  • Creating great content on your blog and in other ways to boost your social media efforts
  • The truly-not-as-scary-as-you-think basics of SEO
  • Time-saving tools, how to keep on top of trends and how to turn readers in clients

You’re going to learn that you can do this. And how!

Reflexology Chart for Massage Therapists

Many massage therapists are integrating reflexology into their practices and offering it as a service to their clients. To help we've put together a beautiful reflexology chart to use in your massage therapy practice. Print it out to hang in your office or load the PDF onto your tablet to keep as a handy reference.

What can you do with this poster?

  • It's a great reference for seasoned reflexologists
  • Good for beginners who are thinking about learning more about reflexology
  • Display this eye-catching poster in your treatment room
  • Load it onto your tablet for easy reference
  • Include your contact information at the bottom of the poster and hang it in a prominent location to get found by new clients!


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Last updated: September 25, 2014
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